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Seven city buses get 600,000 impressions in two months. Billboards get 700,000 impressions in one month. Yellow Page advertisement costs up to $15,000 for one year for a display ad. So how does this all stack up? Vehicle wraps cost between $2000 and $4000 which lasts for three years. This breaks down to an average of $75 per month for 3 years for over 25.2 million impressions. No other outdoor media can offer an impression rate like this.
And the best benefit is, you can move your mobile billboard to where the people are. Festivals, fairs, parades, etc. are a great way to increase your exposure.
You have to wonder, could vehicle advertisers like Nike, Reebook, Proctor & Gamble, Lycos Sports, Kraft Foods and Coca-Cola be wrong?
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